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US FDA reviewing Logan Paul’s PRIME Energy Drink

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Reported from Reuter, the U.S. Food and Drug Administration (FDA) has announced its ongoing review of concerns raised by Senate Majority Leader Chuck Schumer regarding the PRIME energy drink, which was created by popular YouTube influencers Logan Paul and KSI.

Schumer expressed his concerns earlier this month, highlighting the energy drink’s high caffeine content and its potential marketing towards children.

PRIME Energy contains 200 milligrams of caffeine per 12 ounces, equivalent to the caffeine content of six cans of Coca-Cola or nearly two Red Bulls.

Canadian health officials, in response to the issue, have stated that the energy drink should not be sold in Canada as it exceeds the acceptable caffeine limits established by Canadian regulations. These regulations stipulate that energy drinks must not contain more than 180 mg of caffeine in a single-serving container and require cautionary statements to protect vulnerable populations, including children.

The Canadian health agency has acknowledged the possibility of some stores in Canada selling Prime Energy without approval and is actively working to address this matter, according to a spokesperson.

In response to the concerns raised, the company behind the energy drink stated in an email that it complied with all FDA guidelines prior to entering the market. The packaging and marketing materials clearly indicate that it is an energy drink intended for individuals aged 18 and above. The company also offers a non-caffeinated hydration drink.

Schumer previously expressed his apprehension that the packaging and marketing of both drinks were so similar that parents unknowingly purchased the highly caffeinated energy drinks for their children.

The U.S. health regulator has assured that it will directly address Schumer’s concerns and provide a response accordingly.

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